From tractors to corks, this year's North Coast Wine Industry Expo (WIN)
offered attendees a toolbox of leading wine industry trends and information.
Hosted in Santa Rosa, attendees chose sessions on up and coming wine practices,
walked the Trade Show floor, and mingled with others in the wine industry.
Ultimately, the California wine industry is all about putting a better glass of wine in your hand.
Here are a few highlights of the day...
Behind the Bottle...a look at who pours your wine.
Have you ever been tasting and found a great wine you liked? Often, it's not just the wine that you liked. The winery's staff, its vibe, and the customer service can all enhance the tasting encounter.
Behind the bottle, the tasting room staff need to be on task and
offer guests the best possible wine experience.
Before they pour into your glass, noteworthy staff are themselves poured into thru training.
The Investing in Staff Training session offered insightful ideas for winery management
and for employees. Keys that can be applied to any industry.
For Winery management, here are a few Take-Aways
For Winery Staff, here are a few Take-Aways:
What else do wineries desire of their employees? A good work ethic. It's hard to fake that!
Luxury. “Where need takes off to want.”
Eric Guerra, from Vineyard 29 (Link) was kind enough to chat with me via phone,
while waiting at the airport for a flight. He lead the Luxury Wine Session.
Eric has a broad arch of experience in the Luxury Wine world.
His common theme was excellence!
I asked Eric what he thought about the Bay Area luxury wine market.
He's tasted some of the greatest wines in the world, including wines from Ridge Vineyards in Cupertino. Eric mentioned that Ridge proved to him
“the (Bay) Area can make some of the best wines in the world, if done right.”
If you're a winery/owner wanting to tap into the Luxury Wine market, remember:
The concept of luxury is just that—a concept. It is 100% Perception. It's a feeling that becomes a reality in people's thinking. Eric shared if there's a Pinot Grigio for $12 and one for $25, people often feel the more expensive wine has to be better! And many consumers want "better."
Does Anybody See Me? Getting your Winery Noticed.
Mike Blazac, from Balzac Communications and Marketing (Link.)
was one of the speakers at the What Wine Writers are Looking For session.
He too chatted with me via phone. (A big thanks to your guys!)
For wineries, how do your guests find you?
And what kind of winery content are you offering your guests? Wine fans, more and more, look beyond the classic brochure to other content forms:
your web site, your winery blog, social media, event write ups, and features by influencers.
Help your customers find you:
And my own personal tip...make sure your winery's web site content/info is accurate and up to date. It's handy for your customers and also those featuring your winery.
For more info on the WIN Expo, visit their link.
The jewel like liquid you sip and savor has a history.
From vineyards and production, to marketing, and operations.
You may be surprised to hear some of the singular ways
your favorite California winery goes out of their way to craft your preferred wines.
So cheers to the whole team of people behind the bottle, and to those getting the word out.
Here's a look at more Wine Jaunts beyond the Bay Area.
Join me at California Wine