It stands to reason—why not use a product that's convenient or more handy? But I have this ingrained perspective that home-made and authentic is better. But sometimes I end up making more work for myself than I really need to. Take, for example, a picnic. Many people would go to a deli and purchase pre-made foods. I, on the other hand, tend to assemble cheese, meats, veggies, nuts, etc...or go full scale and cook food that I put in travel-friendly containers, drive to the picnic site, eat, re-pack, go home, and wash dishes. Tired yet?
The idea of canned wine intrigued me. Our local Santa Cruz Whole Foods had a clever and eye catching canned wine display. So when I heard about the“Canned Wines” session at the Wine Industry Expo (WIX) in Santa Rosa, that seemed the place to be.
At the Expo, it was rather strange to be listening to a panel of speakers share on canned wine and hear the “pop”and ”snap” of can lids opening at 11:00 am. Coppola Wines (link) came with some slightly chilled Sofia Sparkling Rose' for the attendees to try. Off to a good start!
The canned wine consumer has typically been a grab-and-go consumer. Yet a Backpack Wines representative mentioned their customers are looking to canned wine for its ease of portability: for a hike, at the beach, the lake, or an outing where glass containers aren't allowed. Sporting venues are also selling canned wine. Spectators may want a glass of wine, rather than a beer or a soda, with their bowl of curry or polish dog.
Lucky Clover Packaging (link) shared how cans offer environmental benefits. Their company makes cans available with BPA-free liners. The shrink sleeve on the can offers 360 degrees of graphic space; which is great for marketing. Another bonus, the cans are 100% recyclable.
Cans offer other benefits. They are lighter in weight than glass bottles, so in turn are cheaper to ship. They also have a quick turn around as they can be used, recycled, and back on the shelf in 60 days.
The turn offs? Well you won't get a nose or aroma on canned wines. You'll likely smell the aluminum from the can. But the wine itself, once poured into a cup and drank, should not have a metallic taste. What about vintage and varietal? For many canned wines, it's not listed...and frankly, most canned wine customers don't care. It's more about the lifestyle and ease than the wine.
A few tips...
I can think of many times it would have been handy to have a couple of cans along while camping, instead of lugging a glass bottle. After trying the Sofia, I would definitely consider bringing a
couple of those along next time. But after trying a canned wine by
another manufacture, I just couldn't drink it. It was awful.
So just like bottled wine, it would be worth trying a couple brands to see what you like...before you
pack that special anniversary picnic at the lake or take that bay cruise.
So best to you and your own wine jaunt, and your next outing...
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