Integrity Wines offers flights of wine on Aviation Way. The Integrity tasting room and production site is just steps from the Watsonville airport. Owner, Mark Hoover, recently opened the doors to his “urban winery.” Mark prefers to travel around and choose the grapes that he likes for his wines. He decided to skip the land and vineyards, source the grapes he wants, and focus on producing wines. It always helps to know your own goals and strengths. And Mark knows he would rather make wine than grow wine.
Mark has been making wine since the '80s with 2018 marking his third year of production. For some time his friends kept encouraging him and his talent for making wines. “What's stopping you from production?” they would ask. Well, that little thing called funding. Fast forward, and Mark's friends believed in him and his wines to the extent that they backed his business and the funding came through.
To his credit, Mark's wines are holding their own. His 2016 Santa Lucia Highlands Chardonnay won a Silver Metal in the Monterey National Wine Competition. Sip Integrity wines made with grapes from the Santa Lucia Highlands, Sonoma, Napa, and of course, local Bay Area vineyards.
The tasting party at Integrity Wines was made up of a small group of people, seven in all, from various ages and stages of life. So it was particularly fun to hear tasters' responses and comments on the wines!
Integrity wines are made “for people, by people.
”When pouring a bottle, you'll notice the thumbprint logo was placed
directly where one grabs the bottle.
I think of the thumbprint as a nod towards the tech industry, one's unique identity and authenticity.
For my tasting friend, the thumbprint brought to mind being honest, real, and one of a kind.
The thumbprint evokes images and meaning to each of us.
But in the end, what we put our hand to is very significant.
Mark Hoover has put his hand to making wines.
It's inspiring to see a new business in Watsonville and what that brings about.
The Mayor is one of Integrity's frequent customers. The winery offers commerce that promotes the town. And I think there's always a bit of a kid in all of us.
Who doesn't like watching planes take off and land?
Only as grown ups, now we can stop by Integrity Wines on our way.
Enjoy your next flight of wines.
Across the way is another Watsonville winery! Visit my post on Wargin Wines (link.)
Join me at California Wine