“Every region is different. Every grower is different. It's always new out there.”
John's role, as Grower Relations Representative at Coppola Winery, focuses on relations between the grape growers and the winery; which takes time and attention. Vineyards can be growing and selling grapes for on wards of 30 years. Coppola has been with growers for over 10 years.
As with any relationship, the goal is to be honest and open. Coppola Winery fosters ongoing dialogues with vineyard teams about what kind of fruit they are looking for. It's a discussion not a monologue.
“We want both sides to get what they're looking for,” John shared. Winemakers seek premier fruit and a good price per ton of grapes. Growers look for the volume to pricing they need to keep their businesses thriving.
The wine industry is a tight knit community. For John, it's about building and keeping the relationships growing between the winery and growers. In the vineyard, he can be an extra set of eyes and a resource for growers. Not a police. He keeps notes all year long on the health of the field: monitoring weather and bud break. He collaborates with the growers to look at pest management, pruning, vine balance, and fruit yields.
It's about bringing the growers in so they are a part of the winemaking process. Coppola Wines looks for growers they can work with in California, and into Oregon.
Imagine you grow produce for a local restaurant for a living. Once the produce leaves your field, typically, the farmer doesn't have any say on how the produce is cooked, served, or tastes.
But Coppola wines bridges the gap. Their “Grower Feedback Tasting” is a merging of strengths. The Coppola team and grape growers meet for wine tastings to share feedback; from the grapes to the glass.
While typically hands-on and in the soil, John also focuses on the wine industry at large. I had the chance to talk with him at North America's Unified Wine and Grape Symposium, and at the national ASEV conference. When not in the field, John keeps tabs on current wine trends and knowledge, as well as the chance to collaborate with wine industry peers.
Fostering relationships makes for a better family, and makes for better wine.
From the soil to the production room, John, and others like him,
play a supporting role in crafting your favorite wines.
A toast to those who build kinship!
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